Call Them Daesh
BY Herschel Smith
8 years, 11 months ago
The term “Daesh” is strategically a better choice because it is still accurate in that it spells out the acronym of the group’s full Arabic name, al-Dawla al-Islamiya fi al-Iraq wa al-Sham. Yet, at the same time, “Daesh” can also be understood as a play on words — and an insult. Depending on how it is conjugated in Arabic, it can mean anything from “to trample down and crush” to “a bigot who imposes his view on others.” Already, the group has reportedly threatened to cut out the tongues of anyone who uses the term.
Why do they care so much? The same reason the United States should. Language matters.
With some 30,000 to 50,000 fighters, Daesh is a relatively small group, and propaganda is central to its growth strategy. Whether hijacking popular Twitter hashtags or using little known distribution channels to post videos to YouTube, their leadership knows that the war of words online is just as key to increasing its power and influence as the actual gruesome acts they commit on the ground.
By using the militants’ preferred names, the US government implicitly gives them legitimacy.
My oldest son Josh has always used that name for them, and while I was never committed to anything, now that I know they hate it, I’ll always use it and dare them to do anything about it.
See also New York Daily News.
On November 21, 2015 at 7:49 am, unclezip said:
Daesh. My new favorite word of the day. Or week. Whatever it takes to really piss them off.
On November 21, 2015 at 11:34 pm, SunwolfNC said:
What’s the phonetics of it? DA-ish? Da-EESH?
On November 22, 2015 at 7:45 am, Lina Inverse said:
Here’s a plausible claim they don’t appear to really mind our using the name Daesh.