A Deer Invasion in Hawaii Has Turned Into an Environmental Crisis—And a Sustainable Business Opportunity
BY Herschel Smith5 months, 3 weeks ago
An unassuming gift of nine deer from India to the Hawaiian islands in 1867 has spiraled into a modern-day ecological nightmare.
On the island of Maui, the axis deer population has ballooned to about 65,000 and could grow to 225,000, devastating pastoral forage land and vegetation already scarce due to ongoing drought conditions.
But Jake Muise, CEO/Co-founder of Maui Nui Venison, is offering an unconventional solution to help balance the axis deer’s rampant spread: sustainable harvesting methods approved by the USDA that combat overpopulation while protecting the land and helping the locals.
“We knew that by balancing populations in the areas, we could help benefit food systems, ecosystems, communities, customers, and others,” Muise says. “Along the way, we discovered that this animal is also one of the most nutritious on the planet.”
Muise shares the unique story of his company’s mission on the latest episode of One Day with Jon Bier. Listen to the entire episode below and read on for key takeaways from the conversation.
Nobody could have imagined that the axis deer gifted by India in the 19th Century would explode in population over the years. But Muise explains it as a perfect storm of a favorable place and a unique species.
“What makes the axis deer so prolific as an invasive species is they’re one of the only deer species in the world whose sperm is viable year-round,” he says. “For the vast majority of other deer species, when their antlers fall off every year, testosterone levels drop. But axis deer are capable of breeding year-round, which puts their annual growth rates at 33% a year.”
Add to that an environment with perfect weather, abundant feed, and no natural predators, and you have a recipe for population explosion.
Muise explains that having so many deer in such an isolated area has wreaked havoc on the environment. Water is a precious commodity in Hawaii, “but when the deer become established in our watersheds, they’ll reduce the amount of water collected by 50 percent.”
The deer eat much of the farmland, destroy crops, and impact the food systems of other important animals, such as cows. They also pose a danger on the roadways. Muise says in Maui there is an accident involving a deer every single night.
About 15 years ago, Muise and some colleagues began to develop a sustainable business solution to the deer problem that would benefit the community and the customers who wanted to support it.
Teams harvest the deer humanely, tracking their movement using drones and sophisticated infrared technology. They then sell the venison commercially across the country.
“We were always just trying to solve a problem. We didn’t actually realize this was gonna be the healthiest red meat on earth,” says Muise. “Our venison has some of the best nutrient density testing in the world.”
I see no problem here. I recall from my one visit to Hawaii hearing about the great deer hunting and it had never occurred to me to look into it. But this is a wonderful opportunity to get into deer hunting year around for Hawaii residents.
I’d take advantage of it if I lived in Hawaii.
On July 4, 2024 at 12:24 am, scott s. said:
It’s big on Molokai, but of course if you’re on Oahu you get the whole TSA treatment getting there.
On July 4, 2024 at 5:47 am, Mark Matis said:
Good thing Canada never gave them any moose!