Why Don’t More Hunting Companies Manufacture Camo in the United States?
BY Herschel Smith2 years, 2 months ago
Camouflage made in the U.S. might not sound novel, but it’s a rare product. If hunters are anything, as Fulks points out, they’re a patriotic bunch, emblazoning the stars and stripes on truck sides, bumper stickers and gun stocks. But look at the tags in your new pants, wicking shirts, and down jackets, and you’ll find very few modern-made garments that weren’t made overseas. While Origin isn’t the only company making camo in the U.S.—Forloh and Voormi also manufacture stateside—the company is coming to the public with a splash that includes big names, a high-profile social media presence, and the bootstraps, made-in-America origin story that consumers can’t seem to get enough of.
Roberts and Fulks say domestic production is a matter of principle: Clothing manufacturing can and should return home to the U.S. Other camo companies, like Kuiu, say it’s about the final product: If a Japanese company makes the best waterproof and breathable fabric in the world, then they’re going to source their materials from a Japanese company.
Aaron Snyder, co-owner of Kifaru, says it’s good to see someone else joining the made-in-the-USA game, though he’s reserving final judgement until he sees Origin’s camo in person. (The camo has been available for pre-order, but most consumers have yet to get their hands on the gear.)
“I think that they have an uphill road to hoe because it is a difficult thing to make clothing in the U.S. I think it can be done. We’re doing it and have been doing it for 30 years,” says Snyder. “Only time will tell what that final product will be and what the feedback will be from the end consumer. Are they going to come through and buy it? Is it going to be high quality?”
This is a difficult one, and I have thought a lot about it.
I hate to send my money overseas, and if I can avoid it and get the best product for the money in America, I’ll do that. Ford still makes the very best trucks, especially the ones built in their Kentucky plant. That may soon end because of the idiotic decisions by the Ford CEO to go all EV, laying off so many internal combustion engine workers. That’s why the price of F-250s is so high right now, and still continuing to climb. Everybody knows it’s a stupid decision and waiting until now to buy that new truck ended up being a costly decision.
So with Ford, at least until now, the best was combined with made-in-America, but also combined with high prices. I have always opted for the higher price product rather than cut costs and be sorry later for owning a poor product.
The problem heretofore has been mainly the loss of the Christian work ethic, combined with unionized labor, combined with economic incentives to move manufacturing overseas designed to gut the American infrastructure by the politicians in favor of the economic engineers. They want to bust corporations, make money, and have great products too.
But that just-in-time logistics chain has proven highly problematic, yes? And the poor quality of foreign made components has caused the regulators to prohibit the use of those products where it matters, e.g., nuclear power, or ASME boiler and pressure vessel code work.
As it applied to this point in question, do you want to be in a tree stand with apparel designed for cold weather and freeze to death because the apparel sucks? Do you want to be in the field with rain gear that soaks through in five or ten minutes? Or are you willing to buy gear, part of which is sourced from a foreign company, that actually works?
I opt for the later. I wish all the best to a startup trying to compete with the big boys, but the product had better be good. Here’s a quick note to the company: I’d rather pay more for a product that works. The cost is important, but whether the product works is supreme.