The Difference Between Black Rifle Coffee And The Saddle River Range
BY Herschel Smith
Saddle River Range (via Ken).
The Saddle River Range in Conroe sent a text message to customers about the “Pre-Black Friday clearance sale” which started Saturday and will last through Thanksgiving.
“We would like to clear up some confusion, the post states. “We are celebrating the life that Kyle Rittenhouse now gets to live because he was able to defend himself without being penalized for it. This is a big win for the Second Amendment and cause for celebration. For those of you who think we are celebrating “the death of innocent people”, we apologize that you didn’t take the time to gather and evaluate the actual facts from the case.”
The veteran-founded coffee company had distanced itself from Rittenhouse after the teenager took a post-bail photo wearing a Black Rifle Coffee T-shirt and BlazeTV host Elijah Schaffer posted the photo along with the caption, “Kyle Rittenhouse drinks the best coffee in America.”
Schaffer, whose podcast was sponsored by Black Rifle Coffee, deleted his tweet, and a company spokeswoman said to the Salt Lake Tribune, “We did have a conversation with Schaffer, and he understands that the post was a mistake.”
The company’s CEO Evan Hafer also issued a statement disavowing any relationship with Rittenhouse that said, “We do not sponsor nor do we have a relationship with the 17-year-old facing charges in Kenosha, WI.”
Breitbart News reached out to Black Rifle Coffee on Friday for comment but received no response.
While Black Rifle Coffee remained silent, conservatives torched the company on social media.
Since its disavowal of Rittenhouse, the company has been under fire from the right, which comprises a large portion of its consumer base.
The company has tried to do damage control, only further antagonizing the right.
After its initial statement, Hafer released a video statement saying that the company believed in the Constitution, the Second Amendment and the right to bear arms, and that a person is innocent until provided guilty, but reiterated that the company did not sponsor Rittenhouse.
The company then dug itself into a hole further after Hafer and the company’s Executive Vice President Mat Best granted in-depth interviews to the New York Times in July, where they disparaged the right.
Best compared January 6 Capitol protesters wearing Black Rifle Coffee products to “terrorist organizations that wear American brands when they go behead Americans.”
Black Rifle Coffee chose poorly.